Nov
11
2010
Unfamiliar you make old brand reach their name
Author: adminMy leader has strings big English word in the plan that allergy sees we keep fashionable tidal current most, no matter be the name of brand or stylist, he hopes we translate them into appropriate Chinese, “How many person looks so that know these English, read rise much inconvenience! “ wanting also is, the foreigner‘s name is so long, some go all out harder really, it is clear that the person of knowledge of brand of be proficient in need not be read knowing is which brand, did the person look unfamiliar to be jumped over? Recently, famous shoe walks on brand stylist Jimmy Choo to came to Hangzhou conduct an activity (this brand also should enter it seems Hangzhou) , it is this Jimmy Choo, the Chinese name that media translates cries “ Zhou Yangjie “ , because he is Malaysia Chinese, county of plum of ancestral home Guangdong, week of its father last name, choo is the spelling of language of another name for Guangdong Province of week.
　　 Jimmy Choo
Nevertheless, see “ Zhou Yangjie “ , the first my reaction is to mix “ Zhou Jielun “ very picture. If stylist calls Zhou Yangjie not bad, but walk on the shoe the Chinese name that the brand translates into this surname week, feeling or some are quite strange. Homonymic brand does not call Zhou Yangjie in the Chinese name of square of Shanghai constant grand, cry however “ Ji Meishu “ . So, the person that we keep this kind of plan or it is average reader, how should call these the name of the brand? If Jimmy Choo calls Zhou Yangjie or Ji Meishu after all, I also did not make clear Hunan.
　 Balenciaga
Hangzhou is the second line city of fashionable bound, after the city of a gleam of such as Beijing, Shanghai, Hong Kong. But more and more international brands enter Hangzhou in succession, a shop opens stealthily in bazaar, do not hit advertisement not to make conduct propaganda even occasionally, came, great-hearted ground is static await. Be like since this year, hangzhou has Balenciaga (Parisian old and well-known family) , Chloe (Keluoyi) , TIFFANY&CO (Difuni) , AlexanderMcQueen (Alexander · Mai Kun) the bazaar that waits for brand of a gleam of or brand of fashionable individual character to garrison Hangzhou, a lot of consumer are read do not come out to also cannot remember these names, when some people are telling a these brands get embarrassed, contain li of muddleheaded deceive pass a barrier. The name that brand name resembles a person is same, good had read the value that writes down ability to have transmission, convenient also to brand or consumer advantageous. Shanghai Nanjing on the west the bazaar on the road once had done normative activity, ask every brand sets the sign of name of a Chinese in shopwindow corner, so right one part cannot accurate spell the customer that reads English name for, can call correct Chinese the name also have not cannot.
The Chinese name of Balenciaga should be Parisian old and well-known family, hong Kong person is translated a few more literarily, call Balunxiajia, resemble the name of authoress of a classic style. Probably 10 years ago, “Parisian old and well-known family “ men‘s clothing once sold very well in Chinese inland, but it is an accredit brand, the thing sells not cheaply but brand content is not high, ka Dan of · of the Er that be the same as a skin is a little similar. Later, inn of this men‘s clothing disappeared in city of a gleam of it seems that, concern with manufacturing licence probably, the brand called in dealership also perhaps. Lay between a few years again, come to China even the Parisian old and well-known family of Hangzhou, be advanced female outfit brand, the product with her the famousest home is an engine bag, parisian old and well-known family dress of a female outfit the price passes of 10 thousand, besides fabrics and handicraft characteristic, its brand content is quite extravagant. Overcoming Lisiting Diao to evaluate Balenciaga is “ the Great Master in the Great Master “ , and cocoa · sweet Nai to her also not stint praises, “Only she just can cut material for making clothes into parts, supplement becomes the latest fashion, with manual tailor, someone else is fashionable dress designed artisan to stop nevertheless. “ spending must rise such advanced the person of female outfit brand, is at least accurate spell the name that reads her?
　 AlexanderMcQueen
And the name that the Chinese name of AlexanderMcQueen resembles a man quite — Alexander · Mai Kun, he is British fashion group is famous “ bad boy “ , be called “ terrible imp “ and “ British fashion group is scampish “ , apparent the clothing that he designs is to individualize quite and of rich controversy, his design is paid attention to dramatic the originality with a powerful and unconstrained style, favorite person likes very much, another caboodle person regards bewitching as different. This brand still has a deputy line brand that faces a youth, abbreviation McQ, chinese name can be translated into “ Mai Kou “ . Hangzhou edifice B 2 buildings have this brand, average person can not accept the design of the dress and price.
　　 MARC BY MARCJACOBS
Even if is a few everybody‘s very familiar brand, its Chinese name is very random also, be like GUCCI, be to call Gu Ji, Gu Zi or Gu Chi? I feel to call English the name pretty good also, pronunciation is simple, also won‘t have different meanings. MARC BY MARC JACOBS cries complex, chinese should be translated into “ mark · Yagebusi‘s mark “ , ha, simply can abbreviation MMJ, it is OK to read English word directly, resemble DKNY same.
　 Moschino
Not bad, brand of a few Japan has not come to Hangzhou, do not know how to should read aloud really otherwise, like well known Shan Benyao manages, its English spelling is YohjiYamamoto (the English homophonic that should be Japanese name) , how should read aloud? — is by Ji Yama Chinese ink taken off? And plain long English name of Bao Ling “ ReiKawakubo “ how should read aloud again, lei Kawakubai? Its brand name " Comme Des Garcons " the meaning that is little boy allegedly, but bad really to read aloud, be Ied hope their Chinese name early with respect to get about, although we do not read aloud to give those “ already law already day “ word, but anyhow still knows who is.
Additional, as the bazaar of Hangzhou, also be necessary to let a businessman give out the Chinese name of a standard, tag in shopwindow marked position, the person that this pair of businessmen are expended than offset has profit more, “Brand of your this what? “ “ I also make not be clear about “ , is this more adverse to you?
